A sample of completed work. From a film studio's world-building problem to a global engineering firm's search for a new R&D direction.
Story's designer had been researching whether a pure sphere is the safest shape for a spacecraft traveling through or near a black hole, and Ryan Lee brought the question to us in October 2025. Alongside it, the creative team needed engineering logic for a set of artificial planets central to the franchise. Rather than a single yes/no answer, the analysis was built to answer:
Impact. The sphere analysis confirmed even stress distribution and minimized tidal differential stress, while flagging the real trade-offs, awkward interior floor/ceiling layout, no natural propulsion mounting surface, and a low surface-area-to-volume ratio that complicates heat dissipation. The artificial-planet engineering logic covered atmospheric containment at scale, gravity generation for a surface population, and the thermal relationship between a massive interior heat source and surface habitability, giving the production a physically coherent basis for roughly eight to nine designed worlds across the franchise.
Story Inc
Spacecraft design consultation, world-building engineering logic
Ryan Lee
2025
What we did: We ran a structured innovation program starting with a capability-mapping exercise against NASA's technology taxonomy, delivered through workshops with 35 technical leaders across the firm's divisions. The goal was identifying which existing competencies had real transfer potential, beyond headline technology for its own sake: capabilities the firm already had that space work could put to a new use.
What we found: The mapping exercise, combined with an analysis of 18 months of the firm's unsuccessful proposals to identify recurring innovation gaps clients had flagged, surfaced seven core competencies with direct transfer potential into space applications. From those, three technologies were prioritized for commercial adaptation as pilot projects: an autonomous structural health monitoring system, an advanced water purification membrane technology, and a closed-loop HVAC resource recovery system. Each paired with an internal engineering team and run through a 90-day development sprint.
Global engineering firm (anonymized)
Capability mapping, technical workshops
7 transferable competencies identified, 3 pilot technologies selected
The system: MEK is a full-body haptic suit/rig, built in Sausalito, that simulates the resistance and feedback of working in a pressurized EVA suit during a spacewalk. Training astronauts for the physical reality of an EVA without the cost and scheduling constraints of NASA's Neutral Buoyancy Lab. It underwent a five-office coordinated technical review at NASA Marshall, initiated by James Johnston, and has been positioned for integration with programs including Starlab (post-CDR) and the Stemcomm/Moon2Mars Summit.
What we did: We took on business development, procurement research (SBIR/SAM.gov), capability briefs for the relevant programs, investor positioning, and fundraising support for the MEK special purpose vehicle. Engaging Chester Aldridge of US Equity Holdings on MEK's positioning specifically, building a dedicated deck and running a two-hour working session on how to present the technology and the raise to institutional investors.
Alongside the formal deliverables, we've been closely packaging and messaging MEK with Ethereal Matter's leadership team directly. Scott Summit, a founder genuinely excited about the product, and formerly a founding member of Made In Space before Ethereal Matter, has been hands-on in helping shape how the technology gets presented as a business, not just an engineering demo.
Ethereal Matter
MEK, full-body haptic EVA training platform
Business development, procurement, investor positioning
What we did: We sourced crucial early-stage technical talent for the deployable reflector program, hires its Chief of Staff has credited as instrumental to the company's growth.
Reflect Orbital
Technical talent sourcing
Zay Rosen, Chief of Staff
What we did: Under a commissioned referral agreement, we identified and introduced potential customers, including Bristol Myers Squibb, ran initial qualification calls to confirm genuine interest and fit, and provided technical consultation on space research ROI and microgravity manufacturing applications during the relationship-development process.
Reditus Space
Commissioned business development, pharma/biotech pipeline
Stef Crum, CEO
What we did: We consulted directly on lunar architecture, rover design (including a pressurized lunar rover), and airlock design through production, working through the specific technical details with Jeroen to keep the science accurate as the visuals evolved.
Beyond direct consultation, we connected Jeroen with other NASA-side experts to strengthen the project further. Introducing him to Kriss Kennedy, a NASA space architect, on a conical launch tower concept for the film, and to Brick Moon, a space habitat consultancy, to explore having their habitat and airlock concepts appear in the production.
Jeroen Lapré (personal project)
Lunar architecture, rover, and airlock design consulting
Kriss Kennedy (NASA space architect), Brick Moon consultancy
What we did: [ Placeholder. Details to be added. ]
Xtend London
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What we did: We provided technical due diligence on space systems, regulatory pathways, and market timing, and made strategic introductions on the firm's behalf. Including connecting KBR corporate development contacts to relevant founders, and introducing Starship's team to other technical operators in our network, like Astera's Edwin Kite.
Starship Ventures
Technical due diligence, portfolio introductions
Sean, Hugo
What we did: Built "Entering the Space Market: Strategic Design for the New Space Economy," covering the space economy landscape, strategic entry points, and design thinking applied to human factors in extreme environments. A course proposal is in discussion with Stanford's d.school, building on past work as a Space Architecture expert with SciArt Exchange.
Short executive course
Space economy landscape, market entry, human factors
In discussion with Stanford d.school
What we did: We followed up directly with KBR's team to scope the integration, and KBR returned a cost estimate and basic tasking for certification and ops development support based on that discussion. We prepared and submitted an ISS National Lab proposal building on the same work, and separately opened a conversation with KBR about CHAPEA (Crew Health and Performance Exploration Analog) product development consulting.
KBR
AI software integration, ISS National Lab proposal, CHAPEA consulting
Martin Bost, Marc Perry
What we did: Following an introduction and an initial senior-team meeting in Dubai, we ran a "Continuing our Space Conversation" series with the firm's team, walking through their space market entry options. That progressed into a formal MOU and Opportunity Review process, moving the relationship from an exploratory conversation toward a structured partnership.
Global engineering firm (confidential)
Entry consultation on space market options, MOU and opportunity review
Sasha Sud
A commercial space station operator moving toward its first crewed flights needed to fill the commercial side of the mission, actual mission participants and brand partners, not just the engineering and launch side. Once launch was in view, the real question became who actually fills the station. The engagement was structured around three questions:
Impact. Under a commissioned contract, we opened and qualified non-space enterprise and research accounts and handed over warm, qualified opportunities to the operator's team. On this engagement, we signed a research customer in about two weeks, after the operator's internal team had worked the same account for months, by going straight to the researchers and framing the value in their terms instead of through procurement. That result reflects roughly a decade of pattern: about $46M in opportunities positioned across human factors, human spaceflight, and business development, including eight-figure infrastructure contracts closed. The engagement wrapped in mid-2026, and conversations are underway about extending it as their Commercial LEO Destination bid moves toward a habitability and crew-health partnership.
Commercial space station operator (confidential)
Non-space enterprise & research account development
Research customer signed in ~2 weeks, after months of internal effort
What we did: One target client had spent nine months trying unsuccessfully to close a design partnership and a consumer wearable brand sponsorship on its own. We closed both within two weeks of engagement, where the client's own outreach had stalled.
The speed came down to what we could bring that a generic BD hire couldn't: real technical knowledge of the systems being sold, and existing relationships across program managers and technical networks in the industry. The difference between a cold pitch and a warm conversation with someone who already trusts that we understand what we're talking about.
Aerospace brokerage partner (confidential)
Commissioned referral. Mission sponsors & participants
Design partner + wearable brand closed in 2 weeks, after 9 months stalled
Relationships in progress, not yet a closed engagement. Listed here rather than as a case study, so the site doesn't overstate where things actually stand.
The lab's founder is exploring whether their bio-material and computational design research could run as an active experiment on a commercial station, rather than staying Earth-bound. We're the connective tissue between that lab and a station operator. Bringing the mid-deck locker opportunity to their attention and helping frame the case for why a materials R&D program belongs on-orbit.
Nothing is signed. This is here because it's real and active, not because it's done. The site should reflect the pipeline honestly, not just the closed deals.
Materials-focused design lab (unnamed, pending)
R&D locker integration, station introduction
In discussion, not yet finalized
Following an introduction, we visited IDEO's SF studio (350 Florida St) to discuss how a global design firm with no existing space vertical could credibly enter lunar outfitting and habitat work. Where their design process transfers, where it doesn't, and what a first engagement could look like.
Nothing is signed. This is here because it's a real, active conversation, not because there's a closed deliverable yet.
IDEO
Lunar outfitting capability exploration
In discussion, not yet finalized
A few engagements we can't name yet. Details redacted until the client clears us to publish. The same design principles that apply in space (extreme environments, closed-loop life support, confined-volume ergonomics) transfer to underwater, underground, and private aviation projects, and a few of our confidential engagements are in exactly those domains.